Founding Cleverific: On Authenticity
We founded our SaaS company, Cleverific, over 10 years ago. I’ve learned over the years that success is about staying flexible, listening to customers, and bringing teams together to tackle meaningful challenges. It’s not just about building great products—it’s about growing a vision that’s bigger than what you initially started with.
When founding a company, it's important to have what you can consider your own superpowers. Mine is my ability to execute on all aspects of product, technology, and sales to bring new solutions to market, unlock growth, and push the boundaries of what’s possible. There are many paths to success. And no founders ever start or run any one company the same way. This makes it even more important to operate and execute in a way that is authentic to yourself and your own vision of your company.